JACKSON HOLE, Wyo. — The Virginian Lodge welcomed travelers back for a totally reimagined stay in Jackson Hole earlier this week.
The upscaled lodge opened its doors Monday with 165 new and improved guest rooms and suites, along with its central courtyard that’s home to Jackson’s largest all-season heated outdoor pool, and a newly redesigned welcoming lobby.
“We are thrilled to welcome guests and locals back to our reimagined, contemporary lodge,” Stacey King Brogan, general manager of The Virginian Lodge, shared in a statement provided to Travel + Leisure. “It’s been an honor to thoughtfully restore and modernize this legend of a property while keeping intact its sense of community and laid-back hospitality, and we’ve had a whole lot of fun. With its unique location on 13 acres and only a few minutes’ walk from the town center of Jackson, the revamped Virginian Lodge is the ideal basecamp to access the world-class outdoor recreation in Grand Teton and Yellowstone National Parks.”
NYC-based interior design team, GOODRICH, led The Virginian’s redesign, creating an approachable mountain look that honors The Virginian’s rich past—one inspired by the classic Western novel of the same name. Upon entering the lobby, guests are greeted by a charming vintage check-in counter, genuine warm Western hospitality, and, yes, still that same sign that reads: “When you call me that, SMILE!” which pays homage to the book.
The look and feel of the makeover is right in line with a trend sweeping America right now—bringing back the nostalgic ambience of a classic motor inn, but with modern day amenities and 3-star lodging expectations. The retro-meets-recent Is cozy, unpretentious, and inviting.
