Silver Star to discontinue cell service
Company says fierce competition make cell service business unsustainable
JACKSON HOLE, Wyo. — Silver Star today announced it is discontinuing cellular service in Star Valley at the end of the year.
Silver Star began offering cellular service in 2005 to fill a need in the rural communities it serves. For many years, the company was the only provider to have served many of the small communities throughout Star Valley. Now, with a crowded field competing for users, the local company is pulling out.
“We have seen technology shift from analog to 5G over the years. While Silver Star has been able to provide the latest wireless technology, it has been at a large expense,” said Barb Sessions, Silver Star’s president. “Additionally, with an increase in data usage and roaming, it has become an expense to the point of being unsustainable.”
Silver Star explained that the decision to sunset the cellular business is not only because of a fiercely competitive market but to focus the company’s resources on continued.
“Moving forward, our main focus is to continue our fiber build throughout our serving areas while expanding into others,” said Paul Petersen, COO. “Silver Star has been here since 1948, and we’re looking forward to providing exceptional broadband services and support for the decades to come.”
