Vertical Harvest taps Will Morrow as CFO to lead US expansion

JACKSON HOLE, Wyo. — Vertical Harvest Jackson Hole has always been the trendsetter ever since it launched in Jackson as the first vertical greenhouse in the United States. Building on that pioneer spirit, VH announced William Morrow as its first CFO, and the company has its sights set on expanding into 10 urban vertical farms over the next five years.

Morrow will lead the capital acquisitions and financial growth model for Vertical Harvest which is already eyeing several major US cities including Chicago, Providence, Detroit, and breaking ground in Maine this year for its second US location.

Morrow joins Vertical Harvest with over 20 years of extensive experience leading operations for both startup companies and established institutions. From New York City to Los Angeles to Shanghai and Jackson, Wyoming, Morrow held positions from Operations Controller to COO and CFO. His specific proficiency in both operations management and financial analysis/planning, and his most recent accomplishments in the food and beverage industry with Melvin Brewing Company LLC, allow Morrow to step into the Vertical Harvest role at a pivotal time.

Co-founder and CEO of Vertical Harvest Nona Yehia stated, “Will is a key part of our growth strategy. Will is the right man, at the right time, that’s right for a social impact-focused company like us. We know he’ll be instrumental in structuring the deals that are fueling our expansion plans for 10 farms over the next five years.”

“Joining Vertical Harvest—a visionary leader in social impact and pioneer in the vertical farming industry— at a time when the CEA industry is experiencing explosive growth makes this one of the most exciting and meaningful opportunities around,” Morrow said. “I’m excited to help shape our growth trajectory going forward. There is a tremendous amount of capital flowing into the sector, and I’m honored to guide Vertical Harvest through our Series A raise and beyond.”